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Shelby County Tourism and Visitors Bureau honored at Indiana Tourism Awards

The Shelby County Tourism and Visitors Bureau was honored recently at the Indiana Tourism Awards.

The Indiana Tourism Association featured tourism businesses deemed creative, innovative and maximized investment during its annual tourism conference in Noblesville.

Shelby County Tourism and Visitors Bureau was recognized for Best Specialty Item for marketing budgets under $300,000.

The Indiana Tourism Association named Visit Hendricks County Executive Director Jaime Bohler Smith as its member of the year. The award is presented to members “who stepped forward and provided exemplary service and leadership to the industry and the association.”

Other award winners were:

  • Best Advocacy Initiative – Hamilton County Tourism Inc.
  • Best Cooperative Partnership – Indiana Foodways Alliance
  • Best Culinary Focused Marketing Campaign – Hamilton County Tourism Inc.
  • Best Digital Marketing Campaign – Visit Madison Inc.
  • Best Leisure Travel Marketing Campaign – Visit Bloomington
  • Best Event/Festival – Falls of the Ohio State Park
  • Best Specialty Item (marketing budget over $300,000) – SoIN Tourism
  • Best Visitors Guide (marketing budget under $300,000) – Visit Wabash County
  • Best Visitors Guide (marketing budget over $300,000) – Elkhart County, IN CVB
  • Best Tourism Website – Visit South Bend Mishawaka
  • Best COVID Marketing Campaign (marketing budgets under $300,000) – Visit Madison Inc.
  • Best COVID Marketing Campaign (marketing budgets over $300,000) – Elkhart County, IN CVB

(photo: Indiana Tourism Association Executive Director Carrie Lambert, left, presents the Best Specialty Item award to Rachael Ackley, center, Shelby County Tourism and Visitors Bureau Executive Director, and Nisha Ciarletta, Operations Manager for Shelby County Tourism and Visitors Bureau.)

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