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Hancock County News

The psychology of fear...and beer...at McCordsville's Scarlet Lane Brewing Company

The fact that Halloween has come and gone isn’t getting in the way of what promises to be a good time Saturday, November 9 at Scarlet Lane Brewing Company, 7724 Depot St., McCordsville.


The brewing company will be holding its special after-hours “Psychology of Elm Street” event in conjunction with the 35th anniversary of Wes Craven’s A Nightmare on Elm Street. The event, which kicks off at 10 p.m. and lasts until midnight, will feature beer, bbq and unlimited popcorn. Tickets range from $12 to $16 and can be purchased at https://scarletlane.simpletix.com/e/41762.


Joshua Hall, assistant brewer and horror liaison for Scarlet Lane Brewing Company, said the concept for these events began earlier this year.

“In May, we partnered with Rutgers University Professor of Psychiatry Anthony Tobia to launch a “Psychology of horror” series based off of his REDRUM curriculum. For the series, Professor Tobia tackles the underlying themes inside horror films and the true psychological issues the characters suffer from. We launched with “The Psychology of The Shining” and followed that up with “The Psychology of Derry, Maine” in September. Each event features an interactive workshop with Professor Tobia and multi-course beer/dinner pairing with our neighbors, Trax BBQ. We’re switching things up for our third “Psychology of” due to the subject matter,” Hall told Giant FM.

Hall said those in attendance are given a unique perspective into the world of horror and psychology.

“It offers the chance for the community to look at genre films through a different lens. We’ve had a number of attendees express an interest in pursuing not only psychiatry itself, but Professor Tobia’s course specifically,” Hall said.

And, for those waiting until the last minute to decide whether to attend or not, Hall has a simple message – don’t.

“Tickets are still available, but going fast. We have sold out every Psychology of Horror event and our journey to Elm Street looks to have the same result. Tickets include the workshop, the movie screening, beer and unlimited popcorn,” Hall said. 


And, while he loves to see new and familiar faces experience the brewery, Hall told Giant FM as a horror fan, he enjoys the series immensely.


“As horror fans, we enjoy this series immensely. As brewery owners and operators? We love seeing the community not only show up in hordes to attend, but they interact and they have a fantastic time doing so. There’s always something to learn and we’re incredibly lucky to partner with the brilliant Anthony Tobia to give attendees a unique experience. We’re excited to keep growing this series well into 2020,” Hall said.

In addition, Scarlet Lane Brewing Company is the “Official Beer of Horror,” according to Hall.  

“We pride ourselves on being able to provide a platform for not only horror movies, but horror in general at all four Scarlet Lane locations. We host a number of horrific events throughout the year that are catered to fans of all types,” Hall said.

In December, Scarlet Lane Brewing Company will have four opportunities for fans to attend events.  

On Saturday, Dec. 7, the business is partnering with the IMAX Theater at the Indiana State Museum with a special double feature event of Krampus and Rare Exports: A Christmas Tale. The first movie begins at 7 p.m. and tickets are $10 per film or $15 for both and can be obtained at https://www.imax.com/imax-indiana-state-museum-oo.

On Friday, December 13, writer and editor Leah Lederman will be doing a live reading and signing event for the all-female horror anthology “Café Macabre.” From 5 p.m. until 8 p.m. at the McCordsville location.

One day later, horror comic anthology “Tales from the Cryptic Closet” will invade the McCordsville location as writers, artists and creators will be available all day.


Finally, on Saturday, Dec. 21, Scarlet Lane Brewing Company will conduct it’s a Bizarre Christmas celebration from 5 p.m. until 10 p.m.

“Attendees will experience the craziest Christmas party of the year as Bizarre Noir brings the weird to Scarlet Lane in McCordsville. Krampus of Indianapolis will also be on hand to whip, taunt and spook everyone. This event is catered to the folks on the naughty list,” Hall told Giant FM.