Caesars Entertainment sees growth potential in the central Indiana market and continues to expand its Shelbyville facility.

On Tuesday, the former Indiana Grand Racing & Casino was newly-branded Horseshoe Indianapolis Racing & Casino.

The name change coincided with the completion of a live World Series of Poker Room and an additional 25,000 square feet of new gaming space.

“Combining our gaming product and offering it with the legendary Horseshoe brand is going to mean a more exciting opportunity for all of our guests here in central Indiana,” said Steve Jarmuz, Senior Vice President and General Manager at Horseshoe Indianapolis.

Jarmuz came to Horseshoe Indianapolis from Scioto Downs in Columbus, Ohio. The Buffalo, New York-native found a growing market that is responding to a unique gaming experience.

“I think this is such an attractive property,” he said. “It was tough to say no to. It is one of the few properties that are growing and it’s exciting to be part of that growth.”

The latest expansion came on the heels of the COVID-19 pandemic shutting down the Shelbyville-based casino for a period of time. Now it is back to full strength with more exciting entities being built into the facility.

“This is unique,” said Jarmuz (photo above). “We have racing, poker, sports betting, live tables, electronic tables, slot machines, keno and simulcast betting all in one facility. That is very unique for all our customers.”

Brew Brothers, a food and drink establishment working in conjunction with live racing and the Caesars Sportsbook, is set to open in June.

“It will be a really unique entity that you don’t see too much in casinos, or you don’t yet,” said Jarmuz with a smile.

A high limit gaming area also is under construction and expected to open in April.

Once those projects reach completion, construction will begin to enhance the entrance areas.

“There is nothing set in stone after our entrance (construction project) but I can assure you there are a few exciting conversations that are being had that I am looking forward to being able to announce,” said Jarmuz.

Several city and county representatives were in attendance at the ceremony Tuesday. Shelbyville Mayor Tom DeBaun participated in the event and took part in the official ribbon-cutting ceremony.

“This is again another opportunity to expand the activities that we have available for recreation in our community,” said DeBaun. “But, it’s more than that. It’s another commitment to the community by the Caesars group. We appreciate everything they do for the community.”