Rack Room Shoes opened its doors to the Edinburgh community on Thursday at Indiana Premium Outlets.

Located at 3140 Outlet Dr. SP F055, the family footwear retailer offers an extensive selection of brand name shoes at value prices – and is known for its ongoing “Buy One Get One 50 Percent Off” promotion. 

“We’re very excited to open the doors to our new store in Edinburgh and introduce new and existing customers to our unparalleled shopping experience,” said Shawn Brooks, regional manager at Rack Room Shoes. “We look forward to joining other retailers and enhancing the shopping experience for everyone. Our superior customer service, name-brand shoes, and great prices for the family are a perfect fit.”

Rack Room Shoes has emphasized its athletic offering in the new Edinburgh location through the company’s Athletic Shop. This shop-in-shop concept offers a robust in-store and online experience around its athletic product while closely linking with brand partners.

Rack Room Shoes is open Monday through Saturday, 10 a.m. to 7 p.m., and Sunday, noon to 6 p.m.